Management for unstable contexts. The first decade of the century appears like a giddy sequence of deep changes in the social, political, and economic processes. The regional and global transformations are marking a turbulent transition since a foreseeable economic context toward an unpublished space where multiply exponentially situations that challenge the activity of the organizations. In this situation, some questions arise: How be prepared for this unknown environment?; what strategic principles are necessary to be operating in this dynamics?, and what personal competences to develop for travel unforeseeable landscapes?