Laila's mission is to create more everyday shared experiences for people by making the process of meeting up with friends in real life simpler and more inclusive.Everyday there are countless missed opportunities to make real-world connections with friends. If it's not ithe fear of rejection or the fear of missing out (FOMO), it still takes effort to identify the people, place, and time for a great get together which is a barrier to entry.Laila presents users with intelligent, highly personalized and customizable recommendations for the who, what, when, and where of gathering with friends. Laila makes connections between users who add each other via their phone's contact book (your real-life social network). The recommendations are tailored to each individual user and group.