As a brand with a strong legacy of the parent brand, it truly stands for the tag line "Building Relationships". Tata Wiron has been building stronger relationships with all the stakeholders, be it its distributors, dealers or most importantly Consumers. Tata Wiron has always strived to keep the consumer in the center of all its endeveours and has undertaken various initiatives to benefit the consumers. Tata Wiron is the only brand in the world to print its name on the wire to ensure that the consumer is not cheated and can easily identify the authentic wire.