Quasem Industries Ltd. (QIL) established in 1980 is the largest and first ISO certified drycell manufacturing Company in Bangladesh,featuring the most modern battery manufacturing technology in the country. Today QIL has emerged as the leading manufacturer of UM-1, UM-3 and UM-4 batteries, which is reflected by the local market share of over 75% that the QIL brand SUNLITE currently enjoys. In addition to being the most popular brand in Bangladesh, SUNLITE is also considered to be the most high-quality battery available in Bangladesh, this is reputation is reflected in the high price point the battery occupies in the market when compared to other local competitors, which it can maintain while still having the biggest market-share.QILis a public Limited Company and is listed in Dhaka Stock Exchange (DSE) and the Chittagong Stock Exchange (CSE) and has been designated a Blue Chip Company.In order to increase the demand for batteries on Bangladesh, QIL started importing and assembling different types of LED flashlights in 2007, using the well-established SUNLITE brand name to market this new product. The QIL factory has since installed state-of-the-art injection molding machines of their in order to be able to do most of the manufacturing for these flashlights on premises,therefore reducing the need for imported components and increasing the value added properties of the flashlights.