Behind the Brands is a platform that supports female entrepreneurs in Australia in building successful and sustainable businesses. It's our mission to empower and advance women through entrepreneurship. Whether you are just starting out, looking for additional guidance as you grow, launching your next revenue stream or ready to scale, we'll give you a behind the scenes look at what it is really like to be a female entrepreneur. Think of us as a supportive space to share your ideas, insights and experiences and we will equip you with the knowledge, tools and connections that you need to build a successful business, based on your individual definition of success.We're along for your journey with you. You may be in business for yourself, but you will never be by yourself.Even though 42% of entrepreneurs in Australia are female, women are struggling to survive in the business environment given the challenges we face. From lack of funding, balancing responsibilities, fear of failure, building a support system and lack of knowledge, it's clear why there is an underrepresentation of women in entrepreneurship.We know first-hand how the entrepreneurial journey can be overwhelming and challenging. Collectively, we need to start doing things differently to give women led businesses the best chance of succeeding. And this is why we have created an ecosystem for female entrepreneurs through:• Entrepreneurial learning• Mentoring • Networking & connection • Access to funding & opportunities • Valuable Insights • Inspiration We want you to stop playing small, this serves no one.Surround yourself and connect with other female entrepreneurs who are playing at your level or are where you want to be and who are wanting to have a higher level of conversation.