People and Culture Consultant / L&D Specialist at Folk Fyrst Consulting - Vancouver, British Columbia, Canada
How can you tell if your culture and your brand aren't interdependent and mutually reinforcing? A disconnect between your employee experiences and your customer experiences is a telltale sign. If you engage your employees differently from how you expect them to engage your customers, your organization is operating with two sets of values.That's where I come in. It doesn't matter if your company culture is friendly or competitive, nurturing or analytical. If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future-proof your business from failures and downturns, and produce an organization that operates with integrity and authenticity.