Freedom Finance isn’t just another credit broker. Instead of relying on one-size-fits-all decisioning and traditional credit models, the fintech lending platform offers personal finance solutions that are just that: personal. Partnered with over 100 of the UK’s leading lenders and service providers, they help borrowers access a range of consumer credit products through its proprietary matching platform. With the broadest and deepest lending panel on the market, Freedom can offer personal credit solutions and cater for more customers than anywhere else. Freedom Finance also has a unique B2B credit proposition, and its embedded finance marketplace is used by high-street brands such as Argos, Asda, The Co-operative Bank, and Shop Direct, delivering a unique customer experience through every digital touchpoint. The platform is also no stranger to innovation, harnessing datasets to better inform credit decisioning and utilising open data to create more borrowing opportunities and improve financial inclusion. All of this ensures that Freedom gives customers transparency and clarity over which is the best credit option for them, at their time of need.