Melanie Nguyen's Contact Details

Melanie Nguyen's Company Details

Publicis Hawkeye Canada

Toronto, Ontario, CA • 89 Employees
Marketing & Advertising

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights - Strategic visioning and planning - Positioning, branding and messaging strategy - Acquisition, retention and loyalty strategy - Copy testing, benchmarking and brand tracking - Customer journeys and experience mapping Creativity & Content - Insight-based creative briefs - Full, multi-channel campaign development - Integrated content development - CRM and targeted communications - Social media and community activation and management Data Intelligence - Customer, competitive and market insights - Primary, secondary, quantitative, qualitative and ethnographic research - Database segmentation and cluster analysis - Digital technology and marketing strategy - Online customer experience / mapping and information architecture