Principal at Bright House Marketing & Coaching - Paradise Valley, Arizona, United States
Bright House Marketing & Coaching is a strategic consulting firm headed by Melanie Polk. Bright House's mission is simple: help its clients realize positive change with an attitude focused on the needs of the client. This doesn't mean telling them what they want to hear...anyone can do that! Rather, our philosophy is that the best solutions come from asking the right questions to yield the best solution! Launched in 2000, Bright House Marketing & Coaching focuses on getting to the heart of business issues through impactful questioning and research. Bright House asks the tough questions that gets at the core of the issues standing in the way of optimal performance to find solutions. Bright House specializes in consumer-based businesses that are seeking answers to the following issues: - Optimization of executive's performance through one-on-one executive coaching - Lead creative brainstorming sessions - Leading consumer research efforts, including moderating focus groups, IDI's, and in-home ethnographies - Define business challenges and improve marketing strategies and executions to grow - Develop impactful new business presentations and marketing plans -