Melanie Vine's Colleagues at Lonergan Research
Melanie Vine's Contact Details
Sydney,New South Wales,Australia
Lonergan Research
Melanie Vine's Company Details
Lonergan Research is an independent strategic research consultancy that combines a wide range of disciplines and approaches to solve complex business challenges. We combine the speed, agility and technology-oriented mindset of a start-up with robust, evidence-based insights.Lonergan Research is a truly strategic agency, which believes that the value of research lies in insights, not data. We have mastered a broad range of in-house methodologies, encompassing qualitative, quantitative, big data/data science, fieldwork and mystery shopping. We operate under three guiding principles:1) Old school rigour. The availability of new modes of data collection and analysis make it increasingly important to adhere to the fundamental principles of market research. Representative sampling, unbiased data collection, precise question wording and accurate analysis remain the lynchpins of successful research.2) Embrace the benefits of new technology. Few research companies will deny online research has fundamentally changed the industry, yet most have failed to truly adapt. We are committed to delivering the benefits of technology to clients, staff and respondents.3) A true understanding of the business issues. We will always endeavour to understand why a study is commissioned, and how the results will be used. Strategic guidance is included in all research projectsIf you have a truly challenging market research or big data-based project, please get in contact, we love a challenge.