Melinda Hurley's Contact Details

Melinda Hurley's Company Details

VantagePoint Insights (Consumer Insights Consulting, Market Research, Consumer Packaged Goods, CPG)

Chicago, Illinois, United States • 2 Employees
Market Research

We help clients discover insights that guide brand growth and new product development and help brands stay relevant to their consumers.We know what is required to translate business needs into research that's actionable and profitable. Our proprietary approach uncovers crucial insights and is grounded in key business objectives. Using consumer insights, we help clients shape marketing and product development, ultimately helping businesses grow. We provide a total research solution so that you can focus your time on other things. Our clients are CPG brands that may not have any consumer insights personnel or don't currently have insights bandwidth, but still require insights expertise to handle priority projects.Our current focus is on consumer targeting, segmentation and positioning, but we also work on innovation, brand renovation, packaging, brand health/equity tracking, attitude and usage studies and data synthesis. If you would like to have a conversation about how we can help your company with consumer insights, contact Melinda at melinda@vantagepointinsights.com