We're here to help women heal and get real about the fourth trimester.Because it's not all bunny prints and soft onesies, we thoughtfully create products and resources to support new mom self-care. We are passionate about combining the why and the what when it comes to supporting new moms. That's why every product is created with love, research and inspired by the traditions of generations of mothers.All the First, Mama products we create or feature are chosen with thoughtful intention and attention to detail. We use natural products – organic and handmade when available – that put mama first.