Melissa Shy's Colleagues at Pathformance
Elizabeth Johnson
CEO for Pathformance Digital Shopper Marketing, Real Time Data for CPG Brands, Ad-Tech, Agencies
Melissa Shy's Contact Details
N/A
Centerton,Arkansas,United States
Pathformance
Melissa Shy's Company Details
@Pathformance provides unique store level data used for best in class solutions critical in the Path to Purchase cycle. Pathformance data is leveraged for digital marketing, localization, shopper conversion, and ultimately driving sales, for all categories in the Consumer Goods and Retail industries. Pathformance takes location-based marketing to the next level by matching location with customer (demand) and inventory (supply). Inventory based targeting for the most effective and efficient activations. Our real time store level, item level, and in-stock data provides powerful data for:Competitive InsightsMarketplace Trends New Product Launches Sales Below Forecasts Competitive Pressures Market Share / Share of Shelf Inventory Availability Intelligent Store Targeting Pathformance is first in the marketplace to deliver a digital marketing strategy that engages, converts, and retains shoppers. Pathformance has a deep understanding of current marketplace conditions where data and technology intersect with shoppers and the path to purchase. Implementing our proprietary real time data and technology drives conversions in store, in the time of purchase.