ICICIdirect is India's leading digital financial supermarket, meeting the financial lifecycle needs of its customers in investments, protection, and borrowing. Launched in the year 2000 by ICICI Securities, it has remained the platform of choice for millions of customers through various market cycles. ICICIdirect offers over 50 products and services in Equity, Mutual Funds, Derivatives, Futures and Options, Currency, Commodity, ETF, Insurance, IPOs, Corporate Fixed Deposits, Loans, NPS, Wealth Management, Corporate Services, NRI Services, Portfolio Management Services, Global Investment, Financial Learning, Tax Services etc. Besides a strong online presence, ICICI direct also has a network of 150+ branches and over 15,000 business partners nationwide to serve its customers.ICICIdirect has won many accolades over the year and has been recognized as the Retail Broker of the Year 2020 by Outlook Money.