Michael Allison's Contact Details

Michael Allison's Company Details

Back in 2000, we started with one goal: find a better way to manage and analyze promotions. Since then, we've built a comprehensive solution that includes trade promotion management (TPM), trade promotion optimization (TPO), advanced analytics, sales enablement, tech-enabled consulting, and services like claims processing, deduction management, shopper research, outsourced analytics and more.Our customer list includes organizations such as General Mills, Unilever Food Solutions, Conagra Brands, and The KraftHeinz Company. Our team is comprised of professionals with decades of CPG experience and we stand apart from ordinary solutions not only in the capabilities of our applications but also in our industry knowledge.Our commitment to help you improve trade processes and strategy includes the creation and maintenance of a share-group: Smoke Jumpers. Twice a year, senior personnel from top CPG companies gather to discuss industry change.Learn more about Blacksmith Applications: www.blacksmithapplications.com