Originally started as a hobby, and formally founded in January 2019, 5AM is an online clothing retail company that promotes positivity and creativity through its designs. 5AM is named for those creators, workers, athletes, actors, writers, designers, teachers and heroes who are either staying up until 5 in the morning, or starting their day at 5 in the morning, because this hard work and dedication is what we put into our company as well, and want our customers to see reflected in our designs. It is through this passion and drive that we live by the motto that "Only Good Things Happen at 5AM".