Deutsche Messe Interactive GmbH is a subsidiary of Deutsche Messe AG based in Hanover and Hamburg. In the lead generation business segment, focus is placed on B2B customer acquisition services. In addition, the service offering includes target group research tailored to customers, data qualification and validation as well as the expansion of existing customer relationships. A solid foundation for these services is provided by highly qualified decision-maker databases, which for instance are based on the specialist trade fair visitors of CeBIT and HANNOVER MESSE. In the media service business segment, exhibitors are assisted in the creation of a complete company and product presence on the websites of an exhibition event, with the aim of increasing the number and relevance of interested visitors to the exhibition stand.