Michael Calman's Colleagues at Calman Consulting
Michael Calman's Contact Details
N/A
United States
Calman Consulting
Michael Calman's Company Details
We specialize in luxury marketing for legacy brands and innovative start-ups, and are atypical among luxury retail consultants. Whether marketing to millennials or baby boomers, we focus on achieving retail success that is well beyond the art of transaction. To create and sustain customer engagement, it's imperative to compose and orchestrate ongoing conversation around a brand's narrative, develop exclusive experiences and rigorously conduct disruptive marketing. Our skill set is grounded in analytics and strategic development, and our experience is built on decades of marketing with some of the world's most creative powerhouses. We have a demonstrated ability to disrupt conventional marketing, and to fashion extraordinary integrated customer engagement throughunexpected B2B strategic alliances and exclusive B2C customer experiences.CUSTOMER ENGAGEMENT MANAGEMENT Customer Journey Analysis · Attitude & Behavioral Segmentation · Targeting Strategies & Programs · Clienteling Solutions · Customer Loyalty Analytics, Strategy & Program Development MARKETING & MERCHANDISING Strategic & Tactical Marketing Analytics, Plans, Implementation Services · Direct Marketing & Sales Promotion Programs · Line Extension Development · Assortment Planning OMNI-PLATFORM PROGRAMMING Digital & eCommerce Strategy Development · Retail Customer RFM Programs · Website Development · Publishing and Ad Sales STRATEGIC DEVELOPMENT Branding Insights & Consultation · Business Plan Preparation · Strategic Alliance Opportunity Assessment and ProgrammingSpeaking engagements include: NYU Stern School of Business, Cosmopolitan, Forbes, Fortune, Money, WSJ conferences, Luxury Marketing Council, National Retail Federation, American Express Luxury Summit, American Management Assoc., Argyle Executive Forum, Institutional Investor's Retailing Exec. Conference, New Mexico MVD, Couture Jewelry Conference, National Corporate Theatre Fund, Advertising Research Foundation.