Michael Kalman's Contact Details

Michael Kalman's Company Details

MediaCrossing

Stamford, CT, US • 20 - 49 Employees
Advertising/Marketing/PR

We bring the advertising tools, technology and expertise – normally reserved for the largest brands in the world – to entrepreneurial brands to help them win when it matters most.We stay laser-focused on the most important part of the equation: outcomes. Nothing beats winning. Every day we come to work and think of new ways to leverage the tools and technologies available to help you grow and prosper in the noisiest of categories.Our HistoryFounded in 2012, we are a Stamford, CT based, technology-first media company. We are independent and have a unique ownership structure – we are backed by forward thinking capital partners who played integral roles in pioneering the transformation of the financial services marketplace to open, data-driven trading platforms. Those platforms leveled access to market trading for all. Today, we continue that mission by bringing you a dedicated team with expertise in data, media and technology, providing guidance on tools that traditionally only much larger advertisers/agencies had access to and helping you drive both digital and business transformation.The mxOS: Our Operating System = CollaborationWe operate on an integrated basis with your marketing and sales teams as well as all external partners.The Path to Purchase: The Path to WinningOur team is dedicated to understanding customers' journeys and unlocking the potential of each of the touch-points along those journeys. We leverage a mix of brands' customer data coupled with 3rd party data to build, execute and optimize go-to-market strategies across all media channels including: Paid Search, Paid Social, Display, Mobile, Video, Native, Streaming Audio, Connected TV, Digital OOH and Traditional Media. KPI Driven: Continuous Test & LearnEvery campaign we deliver is propelled forward by a vigorous test and learn methodology. Agile decision making based on the use of time-tested dashboards that deliver actionable insights without complication.