Michael Kirtley's Contact Details

Michael Kirtley's Company Details

General Polymers Thermoplastic Materials

Auburn Hills, MI, US • 20 - 49 Employees
Plastic/Rubber

The Gap in the Market/ Meeting the Market's NeedsThe creation of "Super Distributors" - Consolidation through acquisition of smaller regional/national distribution entities into larger multinational organizations. The elimination of distributors in this market niche provides room for small to medium focused distribution entities. Distributors having increased restrictions and fewer options for the varying needs of small to mid-size processors. Again, opportunities to offer services and understanding/caring about the needs of injection molders and custom profile extruders.Instead of focusing on volume driven business, we are focused on being a value driven, solution provider focusing on compounded and engineering resins.Large distribution networks have lost their focus. Knowledge of product line is narrow and diluted. Too many suppliers and product lines lends to order taking vs. development sales. General Polymers to provide a more focused effort on development activities with fewer suppliers. Aligning market strategy to compliment the supplier and support the needs of processors, a step back in time…