Michael Kusmak's Colleagues at TPG
Michael Kusmak's Contact Details
(415) 743-1500
TPG
Michael Kusmak's Company Details
TPG Direct We are experts in multi-channel customer acquisition who help our clients make complex targeting decisions, optimize marketing investment and generate profitable growth. WHAT WE DO At TPG Direct, we make targeting and channel integration simpler and more profitable by leveraging strategy, analytics and creativity. HOW WE DO IT We use lifetime value as a lens to focus on strategic marketing opportunities. We generate a Predictor Score and apply it to online and offline databases for modeling purposes. We segment your most valuable prospects based on needs, attitudes and behaviors and map each segment’s unique shopping pathway. We rank order customer acquisition marketing opportunities across multiple channels and recommend your most profitable strategy We create highly engaging, breakthrough multi-channel campaigns that leverage our proficient understanding of each channel and your prospects. WHAT MAKES US DIFFERENT Our experience in regulated markets like insurance, financial services, telecom and healthcare allows us to understand complex customer acquisition challenges that face marketers in these industries and others. We create unique solutions that optimize your marketing investment in response to your prospects’ behavior. We help you leverage data so you can rapidly and precisely recalibrate your marketing mix. At TPG Direct, we have the “can do” attitude of a small agency, with the resources and strength of a large advertising network.