Michael Lien's Colleagues at Adaptive Group
Michael Lien's Contact Details
Adaptive Group
Michael Lien's Company Details
Adaptive Group is here to provide future-proof retail strategy and account management services using cutting edge business intelligence merged with over a century of experience in running product companies and managing retail programs at the National level. We bring an incredibly deep skill set to the party and continue to push the envelope in both mature product categories and the emerging consumer technologies of tomorrow. We are seeing retailers and brands alike find a new equilibrium in their channel strategy in response to the growth, and in many cases, preference of the consumer to shop online. In this turmoil, we have found our purpose in providing sound guidance and account execution for our supplier partners. THE IMPACT OF E-COM - Online retail and the real time visibility to retail price position across many retail outlets has given the consumer incredible power to shop for the best price possible. This has created a new complexity for manufacturers and retailers in avoiding the price match "Race to the Bottom." Adaptive Group has decades of experience in guiding our supplier partners through successful channel management practices to minimize the impact and ensure retail price and retailer margin integrity through a product's life cycle. THE IMPORTANCE OF EXECUTION ON THE SHELF - With the competitive nature of retail hitting an all time high it has never been more important for in-store programs to go off without a hitch. The right price, margin, in-store merchandising, and promotional plan are more critical than ever. THE AGE OF THE START UP - Never before has a new company had an environment where they can be as disruptive to mature businesses as they can be today. We are the perfect compliment to these nimble warriors of tomorrow as an out-sourced sales team. Ask us about our work with Amazon Launchpad. We truly love what we do and taking an idea, nurturing it, and watching it grow into a successful retail program is what drives us.