Michael Martin's Colleagues at MediaDyne
Michael Martin's Contact Details
MediaDyne
Michael Martin's Company Details
The Small and Mid-Sized Agency, Cloud-based, Cable/TV/Radio/Digital Buying System. MediaDyne ad buying software is focused on one goal — creating, presenting and executing a buy that is more effective then the competition's. In other words, making your team stand out, and win. Today, as markets and venues are redefined, data proliferates and budgets are scrutinized, the traditional approach to ad buying inevitably fails to present the complete story. Only by quantifying and readily manipulating each respective element of the buy equation can a true rendering of the media landscape — and that vital margin of competitive advantage - be exposed. Without such refinement, it's just another buy. Conceived and developed by a team of media professionals, MediaDyne's C-Media and C-Metric modules bring the visibility needed to exploit the inherent possibilities of a campaign's individual elements; not just multi-media comparisons, but an optimization encompassing converged media, a 3-dimensional target, specific Geo Zones and the ability to vary algorithmic views. MediaDyne is a privately-held Washington D.C based media technology company focused on the development of the world's leading media analysis and buying tool. Founded in 2004 by a team of advertising and systems development veterans, the firm is currently launching its premier Network TV,