Mobius is a sophisticated self-learning object image recognition engine. It is able to identify objects in an image that we tell it to look for. For example, a consumer can take a photo of a television ad, magazine print ad, poster, POS display, computer screen or consumer packaging with their cell phone, send it to the web address and the brand can respond directly to that consumer with any type of marketing communication. No codes required. No additional software required. The Mobius process works across all carriers and all camera cell phones in the US and globally.