Michael Morgan's Colleagues at Morgan & Claypool Publishers
Michael Morgan's Contact Details
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Morgan & Claypool Publishers
Michael Morgan's Company Details
InContext is a leading customer-centered design consultancy, founded by Karen Holtzblatt and Hugh Beyer in 1992.We're the inventors of Contextual Design, the industry-standard design process for creating innovative products and services based on customer research. We invented Contextual Design to define innovative, customer-centered product concepts, hardware or software solutions, business systems, consumer products, and apps. Our field data provides rich market characterizations and experience models to help you understand the needs of your customers. Our design process ensures that your product concepts and designs build in the cool user experience and transform your customer's world.Our first book, Contextual Design, is considered a classic and used in design and HCI curricula at universities, as well as in companies, throughout the world. Our second book, Rapid Contextual Design, gained widespread use as a practical, hands-on guide. Our monograph User-Centered Agile Methods explains how to bridge the gap between the Agile and UX.In 2010 we evolved Contextual Design based on the Cool Project revealing what is needed to consistently design a transformative user experience. Our monograph Contextual Design Evolved reviews the new techniques now built into Contextual Design. Look for our new book Contextual Design: Design for Life in late 2016.InContext is built upon a commitment to deliver coaching and training services to help your team effectively use customer data to drive design. We're known for our excellence in transferring knowledge to your team.In 2015 Karen refocused the company to begin addressing the challenge of how to keep women in the tech industry. While teaching at Stanford, Karen developed a framework to understand the forces impacting women's work lives. The goal of the Women in Tech project is to help companies rethink what they're doing to retain women.Check us out: www.incontextdesign.comFollow us: @kholtzblatt