Michael Morris's Contact Details

Michael Morris's Company Details

Primo is a leading pure-play water solutions provider in North America, Europe and Israel focused on healthy and sustainable hydration solutions. We operate largely under a recurring razor/razorblade revenue model. The razor in our revenue model is our industry leading line-up of sleek and innovative water dispensers, which are sold through major retailers and online at various price points or leased to customers. Our razorblade offering is comprised of Water Direct, Water Exchange, and Water Refill.Through our leading Water Direct business, we deliver sustainable hydration solutions across our 21-country footprint direct to the customer's door, whether at home or to commercial businesses. Through our leading Water Exchange and Water Refill businesses, we offer purified pre-filled water in multi-gallon format containers at over 13,000 locations and self-service drinking water refill units at approximately 22,000 locations, respectively, in North America. We also offer water filtration units across our 21-country footprint representing a top five position.Our water solutions expand consumer access to purified, spring and mineral water to promote a healthier, more sustainable lifestyle while simultaneously reducing plastic waste and pollution.Our vision is to be the leading provider of good-for-you beverages wherever our customers live and work around the world.While Primo's (formerly Cott) history dates back to the early 1920s, we have completely transformed our business over the last five+ years and can proudly say that present day Primo is a pure-play water company with a significantly improved business profile positioned to benefit from sustained growth expected in the bottled water industry.