Michael Rukov's Contact Details

Michael Rukov's Company Details

IMR Inc. | AutomotiveResearch.com

Naperville, IL, US • 5 - 9 Employees
Advertising/Marketing/PR

IMR specializes in delivering research and data to the automotive industry and to those interested in investing in and/or understanding the industry, all designed to drive smart business decisions and to gain sound and validated information about customers, their habits, and what motivates their decisions.Our vast store of research results stretches back to 1975 and provides trendable, statistically reliable data that is broad enough to withstand detailed query and deep enough to get to the root of our customers' most demanding questions.Our syndicated research covers many auto industry topics such as:• Replacement rates• Channel share trends• Customer segmentation (utilizing Claritas' PRIZM Premier segmentation schema)• DIY and DIFM metrics• Purchase decision processes• Repair shop and technician brand and supplier purchasing habits• Part installation volumes• Brand preferences• and much, much more...IMR provides unique, specialized and highly accurate behavior characteristics and data that can provide the information needed by aftermarket parts manufacturers, OEMs, retailers, distributors and service dealers, as well as tangential parties such as financial services firms.With IMR's intimate understanding and connectivity to the Automotive Industry, its custom research programs provide highly accurate and valuable information to support decision making by its customers.