Michael Rutter's Contact Details

Michael Rutter's Company Details

BriefLogic

Austin, TX, us • 20 - 49 Employees
Technology Consulting/Tech Services

BriefLogic is built on a simple principle: Quality input equals quality output. As much as $300 billion dollars is wasted every year by marketers as a result of a single issue. This is marketing spend that could be repurposed immediately to drive higher returns. It's not something marketers have been doing wrong…but something we can do much better. While your marketers may spend only a fraction of their time composing assignment briefs and RFPs, the rest of the work they do with an agency is radically affected by the quality of that brief or RFP. BriefLogic's tools and best practices guarantee that every marketer launches every agency assignment in the most effective way possible. BriefLogic turns great marketers into brilliant marketers. We train marketers to develop better input. We make house calls, work 24/7. We assist. We augment. We support. We improve. We provide tools and strategies to make input more effective and efficient. Everything we do increases the value of what agencies produce for corporations. And that work drives ROI and brand value for your company.