Madison Alley is a strategic Corporate Development, M&A and capital advisory firm specialized in digital marketing, media and advertising, with particular expertise in data & analytics, eCommerce, video and mobile. Clients are market leading companies, institutional investors and multinational corporations.Led by former CEO and Corporate Development digital industry executives, Madison Alley leverages strategic M&A and capital transactions to substantially enhance and realize premium value for leaders in this sector.Madison Alley has advised clients on landmark strategic M&A and capital transactions, namely:- Advised Mobilewalla, a consumer mobile data intelligence provider, on raising $12.5 million of investment led by NYC-based growth equity firm GCP Partners- Advised Fluid on its merger with Astound Commerce, establishing the largest independent eCommerce consultancy- Advised San Francisco-based Heat on its strategic acquisition by Deloitte Digital, establishing the world's first creative consultancy- Advised Cardinal Path, the leading marketing analytics consultancy, on its strategic acquisition by Dentsu Aegis Network- Advised POP, the $35 million full-service digital agency, on its strategic acquisition by Advance Publications, parent of Conde Nast- Advised TA Associates, the multi-billion global Private Equity firm, on its substantial investment in Flashtalking, the intelligent advertising technology platform.- Advised IMPAQT, the leading independent search marketing firm, on its strategic acquisition by Merkle- Advised The Hyperfactory, the award-winning mobile agency and analytics platform, on the strategic investment and subsequent acquisition by Meredith Corp.