Michael Speights's Contact Details

Michael Speights's Company Details

JACKSON

Orlando, FL, US • 20 - 49 Employees
Advertising/Marketing/PR

creative marketing since 1988Jackson is a partnership of creative veterans. When we're not creating a brand campaign, developing a strategic plan or designing a website, you'll find us catching a few waves, sailing to a remote island, or throwing a fly rod in a lagoon. The passion we have for branding, and life, is our common bond. And it shows in our work.Harley-Davidson. Honda. Both motorcycles, but each just created a different picture in your mind. Those mental images are often hard to define for one reason: brands are felt. They create an emotional attachment with their consumers. It's not their logos, bro­chures or commercials alone that speaks to you, but a combination of everything they do and say in the marketplace. Jackson is fluent in brand.Einstein said: "Creative is intelligence having fun." We like having fun. How the rational attributes of your brand are communicated–that personality that makes friends with your consumer, is what most often sets brands apart. And it sets us apart, too.But, at the end of the day, ROI is king. Brand personality alone does not increase market share. Understanding your key audience segmentations, their psychographic profiles, your competition, economic factors, and effective marketing channels, are keys to establishing your unique selling proposition- breaking you from the pack and owning your market segment. We love owning things. We are kind of competitive like that.