InTheMarket (ITM) is a SaaS platform for the commercial real estate (CRE) leasing industry, designed and built specifically for tenant-rep brokers and landlords. ITM brings stakeholders together in one interactive environment powered by data, workflow automation and enhanced communication tools. The ITM Marketplace delivers end-to-end workflows around every task in the tenant-rep experience – culminating with the industry's first interactive deal room where brokers and landlords negotiate proposal terms and execute deals, in-platform. Prior to ITM, commercial real estate listings have been static and non-actionable, forcing users to manually transcribe data and paste images to create work-product (tour books, financial analysis, comparison matrices, proposals, etc.) costing hundreds of hours annually. ITM's custom product suite eliminates the "heavy lift" of manual workflows that tenant-rep brokers endure daily and reduces multi-hour projects to just a few minutes, materially improving efficiencies and response times. ITM's custom-built portal for landlords and their agents connects them directly to broker demand and features workflows uniquely designed around broker engagement that accelerates every step of the leasing process. ITM brings ‘life' to CRE listing data and provides stakeholders the ability to directly engage one another, schedule appointments, and output reports and analytics, all on the cloud and at the click of a button.