Michael Walters
Vice President | Brand Partnerships at App Science - The Angels, California, United States
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App Science
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Powered by proprietary data in a mobile-first approach, App Science ties the worlds of streaming together by providing advertisers with a single, agnostic platform to track, measure, and analyze media buys across multiple partners. With a mobile-first approach, our partners are not confined to the limited consuming patterns of CTV. Instead, more detailed behavioral and location data can be collected online and offline through the mobile devices, then tied to the matched CTV households through the App Science Household Graph.App Science creates synergy across partners to provide brands with a better understanding of how optimizations impact their entire campaign objectives and, ultimately, their bottom line:- Track/manage Reach & Frequency- Eliminate Duplication- Discover new and validate current audiences- Reinvest/reallocate ad dollars- Monitor campaigns in real-time- Explore incremental reach