Co Founder/Product Manager at Airbrowz Mobile Technologies Inc. - Ottawa, Ontario, Canada
Changing the retail/hospitality landscape with a digital marketing platform that amplifies revenue, loyalty, and the customer experience. As a stand-alone branded mobile commerce application or integrated within a POS system businesses can market and sell to consumers who are looking for a quick and efficient way to buy curbside, in-store, or online.Geo-location helps to target and enhance the customer buying experience. Our primary deliverable to businesses is to increase sales. Direct notifications are published by the business to provide a more real-time, relevant, and personalized promotional notice to consumers who are within proximity to a business location. Location marketing studies have shown that upwards of 80% of consumers have shopped at the local level in the last half of 2020. The pandemic has begun to shine a spotlight on the importance of the local businesses both from a practicality perspective as well as sustainability. The value proposition to consumers is high and growing. Businesses must adapt to this reality.Airbrowz takes location marketing to a scalable level where a consumer only requires the Airbrowz application to receive notices of business activity that are immediately around them. This model is prime for the retail, hospitality, and travel sectors as any business can now sell to any ‘local', and with Airbrowz ‘local' is wherever the customer is at the moment.