Michelle Kedzierski
Director of Data Analytics and Customer Success at Marketing Vitals - Plano, TX, US
Michelle Kedzierski's Colleagues at Marketing Vitals
Bradley Johnson
Fort Worth Metroplex - Director of Data Analytics & Customer Success
Michelle Kedzierski's Contact Details
N/A
Plano, Texas, United States
Marketing Vitals
Michelle Kedzierski's Company Details
In its simplest form, Marketing Vitals drives top line revenue by helping to answer some of the most complex questions that have plagued the restaurant industry to this day. Something as simple as "what is the residual value of a new guest?"… or "Is my recent LTO driving incremental visits or is it just cannibalizing the existing menu?"… or maybe "How did the recent campaign change the behavioral patterns pertaining to menu choices and affinity?" They sound simple, but have been difficult to prove. We start by downloading 3+ full years of raw transactional information (direct from the POS system or Data Warehouse) then tie together integrated data points from payment, weather, marketing events, price changes, email, text, loyalty, online ordering, Wifi, demographics, coupons, wait list, reservations and many more to provide analytics that help to illuminate the WHY behind guest's behavioral movement in frequency, basket, spend, price, menu mix and more. Ultimately we can help prove (historically) the impact (positive or negative) of an event thru individual guest movement (not just top line sales) then apply that to a predictive technology for sales and menu mix that is second to none. Culminating in a smarter marketing spend, operational adjustments and brand decision-making that is data informed versus from the gut.The format is a single platform that can ingest multiple POS providers, multiple currencies and still allow you to see all brands, all countries from a single screen. What we present to the client are unique user friendly features that bring the answer to you versus having to search for it. Highly visual and quick. We have 13 one-click analytics that will perform analytics in areas like price elasticity, menu analysis, guests analysis (down to the individual guest), Event Vitals (macro of a promotion), Campaign Vitals (micro down to the guests that responded), Guest Segmentation, Bullseye Sales Patterning, Fans (multiple visit guests) and more.