Michelle McClure's Contact Details

Michelle McClure's Company Details

Hoojy.

Edinburgh, Scotland, United Kingdom • 1 Employees
Marketing & Advertising

Hoojy is a marketing consultancy for start-up, early-stage business founders with aspirations for growth. Following ten years of experience in marketing, brand and communications, Michelle McClure launched Hoojy in October 2020. Hoojy launched to support the huge number of early-stage business Founders who have serious ambitions for growth but lack the time, energy, consistent budget or people resource in the business to conduct research and develop a winning strategy to guide the marketing activities in the business.Hoojy is for Founders who don't yet have a budget in place for a full-time strategic marketing leader in their business but are looking for a partner to join the business to deliver projects for growth with them and/or their team. In an October 2020 survey conducted by Hoojy of 40 Business Founders, Co-Founders, Business Owners and CEOs - 92% stated that they have the KEY business goal of acquiring more customers in the next 12-24 months. However, there are challenges in their way!52% said ‘there is so much to do, but so little time.' 31% have no marketing team in place, so marketing tasks fall on their lap23% have no plan in place to measure the success of their activities, and 19% have lots of ideas but no team to plan and implement them. Hoojy can help with consumer and customer research (along with secondary research) and can develop a bespoke strategy for your business, whether you are looking for winning tactics to ramp up: - Your understanding of your target marketing and segments/audiences- Customer acquisition- Brand awareness - Traffic to your website or app. - Engagement on your social media channels - Referrals from other businesses, websites or customers59% of Founders have a general idea of the direction the business is heading and have lots of ideas for marketing activities. Still, no over-arching marketing plan to guide these - Hoojy can help. (Strategy and data are our bread and butter!).