Michelle McKinney's Colleagues at HAILSTORM
Michelle McKinney's Contact Details
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Durham, Durham County, North Carolina, United States
HAILSTORM
Michelle McKinney's Company Details
MODERN BUSINESS AFFAIRS?Business Affairs used to be simple. It began as a purely transactional discipline, managing commercial production relationships between big agencies and big brands. Recent years have seen an unprecedented shift in the marketing world. Media fragmentation; new mediums; influencer marketing; celebrity / entertainment partnerships; user-generated content; the explosion of intellectual property and regulatory bodies; advances in technology that our legal system lags behind; brand in-housing; project-based work that has caused disruption within traditional agencies and in turn given rise to dozens of small shops... all these are factors that contribute to growing uncertainty and confusion in the marketing space.There has never been more need for an on-demand ‘unicorn' business affairs resource to help marketers navigate the BA minefield, where a single misstep can negatively impact both reputation and bottom-line. We are a modern, strategic BA resource, focused solely on creative problem solving and driving brand successes.We are HAILSTORM.