Paradise Financial is a full service Mortgage Lender. We opened our first office in 1992 in Pleasant Hill with the philosophy to provide the highest level of customer service, the best loan programs, and very competitive interest rates. In 2009 we became a division of Primary Residential Mortgage, Inc. They are one of the larges Mortgage Lenders in the country and are licensed in 47 states. In today's difficult lending environment, Primay's business model is perfect for us to thrive.