Michelle Wong
Membership and Event Services at Large Format Retail Association - Kew East, Victoria, Australia
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Australia
Large Format Retail Association
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The Large Format Retail Association (LFRA) is the peak industry association for Australia's Large Format Retail sector, otherwise known as ‘Big Box' retail. The LFRA advocates for clarity, consistency and certainty of legislation and regulations that interface with the Large Format Retail sector particularly in the areas of planning, zoning, technological and environmental factors and initiatives.Members of the LFRA comprise not only of Large Format retailers, but the owners, developers, investors and service suppliers of the sector. The breadth and depth of the LFRA's membership enables it to advocate as a whole and united voice.Our vision is clear – to provide a seamless and exciting retail environment for our customers.Today the LFRA is regarded as the national peak body representing the interests of Large Format Retailers, investors, owners, developers and service suppliers in Australia. Our membership consists of some of the nation's largest and most respected brands and we belong to the fastest growing sector of the retail industry in the country.Sales (to 30 June 2021) by Large Format Retailers are estimated to be more than $95.58 billion or 26.4% of all retail sales in Australia. Our contribution to employment, economic growth and investment is crucial. This is reinforced by the fact that direct employment by large format retailers exceeds a massive 446,481 people (FTE) both directly and indirectly.*Deep End Services 2021