New age brings new business roles. Emerge of different industry areas create a great opportunity to demonstrate personal and professional skills and competences. Luka Marinkovic presents lukinius as a creative internet leadership that promotes high professionalism and personal values. Lukinius is dedicated to promote continual creative development and active contribution to the interactive media innovation, utilizing multicultural and interdisciplinary approach. The attention is on strategic and tactical leadership across interactive contemporary Internet projects' engagement while still keeping finger on the pulse of day-to-day tasks and activities. The goal is on meeting deliverable requirements, assuring overall quality and ensuring high clients' satisfaction. Lukinius' online leadership concept communicates values that help to identify client's business needs and work, with cross-disciplinary teams, that understand, define, and build effective and innovative solutions generating measurable results. Lukinius role is as much a leader as a communicator and coach.