ThinkPower is a Hyderabad-based embedded technology company, with competencies spanning hardware engineering, firmware development and software engineering. The credo of this firm is to enable acquisition of any data and transmission of that data over any wireless platform, be it RF, ZigBee, GSM, GPRS or even later generation platforms such as LTE. This extends to intelligent display of such data through a variety of GUI based on business requirements. ThinkPower is also an interoperability specialist: it enables machine-to-machine communication using appropriate protocols, including DLMS-COSEM and Euridis in the case of electrical meters, meter readers and data concentrator units.The company started out with the idea of engineering products for the smart grid. Over a short period the vision has evolved into a cross-domain perspective, with the objective of developing data acquisition, transmission and display applications for purposes as diverse as HVAC systems and car charging.ThinkPower is focused on delivering LTE-based solutions, in addition to standard wireless platforms. The management believes the 3GPP initiative has piloted and guided the evolution of wireless communications to the point where along with WiMax, LTE will definitely be one of the major answers to growing data volume and traffic density challenges. ThinkPower has therefore invested in serious training and partnerships to make LTE a fundamental plank of its progress. The organization is considering investing in aligning this LTE orientation with growing global interest in Femtocell technology.The company's major marketing effort is currently focused on North America, where it is led by a North America sales veteran. ThinkPower is also seeking opportunities for innovative projects in Europe, Asia and of course, the company's backyard in India.