Watsonville Coast Produce, Inc. was was founded in 1937 as a small produce company. In 1974, Gary Manfre and partners purchased the small company, which was a 7-man operation at the time. They have since turned it into a robust 100+ person business and one of the largest produce wholesaler and distributors on the Central Coast. Watsonville Coast distributes a full line of organic and conventional fresh fruit and vegetables. The 44,000 square foot warehouse contains nearly 450,000 cubic feet of refrigerated space: enough for about 700 pallets of fresh fruits and vegetable! With five different computer-controlled coolers, we are able to store all of our products at the proper temperature and humidity, insuring the freshest product for our customers.