Mike McMorris

Chief Executive Officer at Livestock Research Innovation Corporation - Guelph, ON, US

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Location
Elora,Ontario,N0B,Canada
Company
Livestock Research Innovation Corporation
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Livestock Research Innovation Corporation logo, Livestock Research Innovation Corporation contact details

Livestock Research Innovation Corporation

Guelph, ON, US • 5 - 9 Employees
Market Research

Creating a Robust Future for the Livestock Value ChainWHAT WE DO: Provide member services:Assist with research priority settingResearch management system and support (calls, selection, reports)Develop annual cross-sector priorities documentDevelop summaries of national and international reportsIdentify challenges and opportunities in the longer (3-5 year) term Drive improvement:Contribute to continuous improvement of Ontario livestock's research and innovation system*Ensure industry needs, drive government research prioritiesCreate collaboration and cross-sector opportunitiesPromote more widespread adoption of research outcomes by industry Coordinate strategic focus:Identify and raise awareness of emerging issues affecting the industrySeize today's learning opportunities for a better tomorrow (e.g. COVID-19)Understand and involve the entire supply chain from production to consumersBuild skills and networks of key players (e.g. mentorship program for new faculty)Propose bold new actions (e.g. Ontario Livestock Manifesto)HOW WE DO IT:Forward-looking focusDemonstrated leadership: "Positive/Proactive/Professional"Centralized hub for livestock research, innovation, networking and mentorshipInsightful communicationTrusted intermediary between industry, government and academia with consistent and frequent contact with all stakeholders*LRIC definition of Ontario's livestock research and innovation system:The sum and interaction of assets (funding, facilities, HPQ) and processes (priorities, project management, commercialization, regulatory support and extension) related to knowledge creation and the adoption of change along the supply chain. This system must benefit the economy through revenue generation and job growth; address environmental and animal welfare issues; result in sustainable growth of the Ontario livestock sector along the entire supply chain; and respond to consumer demands.

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Mike McMorris's role at Livestock Research Innovation Corporation is Chief Executive Officer.
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Mike McMorris works in the Research industry.
Mike McMorris's colleagues at Livestock Research Innovation Corporation are Chloe Neudorf, Kendra Hall, Franco Naccarato and others.
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