Mike Serpetti's Colleagues at Gongos Research
Mike Serpetti's Contact Details
248-239-2300
Gongos Research
Mike Serpetti's Company Details
Gongos, Inc. is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy, and customer experience groups, Gongos operationalizes customer centricity by helping companies understand and activate on customer needs.Gongos works alongside B2C and B2B companies in guiding strategy, insights, innovation, and transformation initiatives. From product development, to customer experience, to marketing optimization, Gongos helps organizations enhance customer retention and acquisition. Spanning the entire customer centricity value chain, Gongos' consultative approach ensures internal adoption and implementation that inspire customer-committed cultures.Through its mission to reorient the relationship between customer and corporations to create mutual value, Gongos leverages two key pillars. Its patent-pending Value Exchange Model enables companies to gain marketplace advantage by strengthening Customer Performance Indicators. The model identifies explicit opportunities where providing the intrinsic outcomes valued by customers will increase Future Customer Value. Its Customer as a Stakeholder™ service model aims to enhance engagement strategies to ensure a more authentic fusion of the customer into corporate decision making.