Mike Troy's Colleagues at System1 Research
Mike Troy's Contact Details
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System1 Research
Mike Troy's Company Details
System1 is an advertising agency that creates ideas to make people Feel More : Buy More. System1 builds upon the fundamental behavioural science principle that the more a consumer feels for a brand, the more a consumer will buy. From Communication to New Product Development, we remove the uncertainty from marketing development and only produce ideas that we can prove will translate emotion into profitable brand growth. We have a radical new approach:1. We only develop 'system 1' workThe most effective ideas don't persuade, they seduce. They evoke emotions.2. We source the best creative talent available anywhereRather than fixed creative teams, we manage a Network of Creative Networks. In an Uber-era, there's incredible creative talent out there - and we have found a great new way to tap into it. For each creative challenge we brief 3 creatives/teams/boutiques who best fit your brand and challenge, leading the process every step of the way.3. We guarantee everything we deliver will workUsing BrainJuicer's behavioural-based testing methodologies, we can predict the success of new ideas. All ideas are pre-tested before they are presented to you, and then tested again once they are produced. We don't speculate with anything, and we don't stop creating until we achieve success.