Mikhail Babak's Contact Details

Mikhail Babak's Company Details

StarLightMedia

Kyiv, , Ukraine • 1001 - 5000 Employees
Broadcast Media

StarLightMedia is the largest Ukrainian TV group. It consists of 6 TV stations and 10 media companies.StarLightMedia unites 4 national terrestial TV broadcasters (STB, ICTV, Novy kanal, and M1), cable TV network QTV and satellite TV station M2. The group's share for audience of 14-49 has made 27.33% (here and further figures are given for 50K+, Nielsen's television audience research data belongs to TIC, provided by StarLightMedia). The margin over closest competitor is 46% and even higher for middle and upper income Ukrainians — 54%.StarLightMedia head is Volodymyr Borodyansky.STB's core audience is female, ICTV's core audience is male, Novy and M1 viewers are young people.M2, as well as M1, is a music channel. QTV is a broadcaster for young male audience with mostly cartoon content. The proportion of group's television inventory in the first half of 2015 accounted for a third of Ukrainian market of TV advertising (34.7% for 14-49 50K+). Holding is able to meet any advertiser's needs concerning coverage, frequency and quality of the contact.Our digital sales house offers contact with 20 million of Ukrainian internet users (reach 95%).There are three production compamies within the group: StarLight Films (serials, films), Vavёrka (sitcoms), and StarLight Commercial Production (brand integration to TV and commercials).StarLight Rental is a video production equipment rental (cameras, lighting, grips, electrics, etc.). StarLight Scenery constructs settings for video production.StarLight Digital develops online solutions for the group.