Unlike traditional advertising venues, promotional products can better reach a target audience through distribution methods such as a direct mail campaign, point of purchase samples, giveaways at an event, a gift with purchase, a gift at a meeting between a customer and a salesperson, and more. Additionally, message exposure lasts much longer. With your logo, company name, or slogan imaginatively imprinted on a product used daily, there is no doubt that your audience will remember your company and products. With your promotional items reaching your specific audience and your message's lasting impression, a strategically planned promotion can increase your return on investment (ROI).