Since 1995, Partrade Trading Company has become a premier international distributor for world-class bits, spurs and riding equipment. Our success was founded on true dedication to selecting innovative products for the novice rider to the Olympic competitor. Over 61 years of dedication.History. In 1998, Partrade partnered with the world class manufacturer Eastwest International Enterprises, which has over 40 years of experience in producing top quality products. This partnership let to the development of the innovative equestrian brands Metalab and Lami-Cell. History was made.