LIVETARGET is a premiere fishing lure brand with headquarters in Ontario, Canada. Circulation is global throughout North America and other international markets. LIVETARGET lures feature industry-leading designs in realism and workmanship; anatomically accurate life-like lures that "MATCH THE HATCH®" and prove ideal for targeting all varieties of game fish.Since 2007, LIVETARGET has quickly grown to be one of the most innovative and forward-thinking creators of high-quality fishing lures. LIVETARGET was awarded "Best of Show" at ICAST (International Convention of Allied Sportfishing Trades) in 2010, 2011, 2012, 2013, and 2015For team LIVETARGET fishing is not a hobby, it's a passion!