Mohamed Elmadawy's Contact Details

Mohamed Elmadawy's Company Details

KAUFMANFRANCO

New York, NY, US • 20 - 49 Employees
Apparel Retail

KAUFMANFRANCO's mix of sophistication and edge, luxury and function, handcraftedand high-tech offers up a body conscious sensuality as complex and provocative as themodern woman they dress. "Although our aesthetic is trained in a similar way, interestinglyenough, it is always the tension between us that pushes us creatively," says Franco. Thiscombustible mix of the raw and the refined, the spontaneous and the controlled, producesheat and balance, imbuing their work with a visceral energy.Simplicity is a unifying element of the KAUFMANFRANCO brand. Franco comments, "Wedeliver clothes that are deceptively understated, but when you take a closer look atthem, they are actually quite complex, not based on decoration but on the cut, fabricand meticulous detailing." Kaufman adds, "This detailing continues from the outside in,manipulating the construction of each garment in order to create an inside-outsexiness."Offering a pared down, well edited mix of pieces, with the highest standards of globalcraftsmanship, KAUFMANFRANCO is about a new sensuality: a collision of contrasts and abalance of refinement and rebellion.