Mohammed Benkirane's Contact Details

Mohammed Benkirane's Company Details

CAP Solutions

, , • 3 Employees
Marketing & Advertising

Consumer Association PharmaCAP is focused on providing consulting services and solutions for the pharmaceutical and medical device industries in cooperation with associations and alternative ways to connect Consumers, Healthcare professionals and companies.Consumer market dynamics are changing. Consumers are more involved to self-care and are exposed to a range of different influences that shape product choice including: social media and online resources, word of mouth from family and friends, direct to consumer advertising, merchandising, and intervention from pharmacy workers and other healthcare professionals. For the marketers, a fundamental shift in approach is needed: from targeting and engaging with physicians and payors/indirectly communicating with patients, to taking a more rounded approach with consumers themselves. Successful marketing in an OTC area requires a different strategy and tactics and connection and engagement with all the key players, as we called "CAPING". Caping of Consumers, Associations ( professionals and governmental bodies etc) , Pharmacies and Pharma companies. The rules of engagement is also changing and it is more digitally connected than ever.